Wyndham Dazzler Select Expansion Adds More Midscale Hotels
Wyndham's Dazzler Select expansion has added over 12 hotels in its first year. See how these new midscale options can impact your next U.S. road trip.
Wyndham Hotels & Resorts has successfully launched more than 12 Dazzler Select properties across the United States within the brand’s first year of operation. This rapid Wyndham Dazzler Select expansion signals a strategic move to capture a larger share of the competitive midscale lodging market.
Dazzler Select Launch at a Glance
- Hotels opened: Over 12
- Timeline: Within the first year of launch
- Primary market: United States
Bridging the Midscale Lodging Gap
This rapid growth follows a significant shift in how Wyndham manages its diverse portfolio. By introducing the Dazzler Select brand, the company is effectively filling the void between its ultra-budget offerings, such as Super 8 and Microtel, and its more established midscale names like La Quinta and Ramada. This strategic positioning places Wyndham in direct competition with IHG’s Holiday Inn Express and the midscale tiers offered by Choice Hotels.
For travelers, this expansion provides a fresh alternative in a segment that is often characterized by aging properties. In the budget-to-midscale sector, many hotels require extensive renovations to meet modern expectations. The Dazzler Select focus on newer builds offers a significant advantage for road trippers who prioritize cleanliness and contemporary design without wanting to pay the premium rates associated with full-service, luxury hotels.
Optimizing Your Wyndham Rewards Value
Because these new properties are integrated into the Wyndham Rewards program, they offer a unique opportunity for members to maximize their points. While a stay at a budget-tier property like Super 8 may require fewer points for a free night, a stay at a Dazzler Select location often provides a superior quality-to-point ratio for travelers seeking an upgraded experience.
Wyndham Rewards is notably accessible for casual travelers, allowing points to be earned through various stays and branded credit cards. These points can be redeemed across the entire brand umbrella, from Microtel to high-end properties like Wyndham Grand. This flexibility allows travelers to earn points during economical road trips and redeem them for more comfortable, midscale stays at new Dazzler Select locations.
Traveler Tips: Navigating the New Brand
To make the most of this expansion during your next trip, consider the following advice:
- Check Recent Guest Reviews: As with any new brand scaling its operations, service standards can vary by region. Review recent feedback for specific locations to ensure the property meets your expectations for cleanliness and amenities.
- Book via the Wyndham App: To ensure you are receiving the most up-to-date availability and potential mobile-only rates, use the official Wyndham website or app.
- Compare Value: While Dazzler Select targets the midscale price point, it is always wise to compare total costs against nearby competitors like La Quinta or Holiday Inn Express to find the best value for your specific route.