hotel October 27, 2026

New Holiday Inn Express Reykjavik Coming to Iceland

IHG is expanding in Iceland with a new 90-room Holiday Inn Express in Reykjavik. Learn how this property affects your IHG One Rewards points strategy.

IHG has signed a deal for a new 90-room Holiday Inn Express in Reykjavik, Iceland. This marks the brand’s second property in the country and grows its partnership with ALVA Capital.

Project Specifications: 90 Rooms and ALVA Capital Partnership

The new hotel features 90 rooms and is a partnership with ALVA Capital. This development is part of a larger plan for IHG to increase its footprint in the Nordic region. The property is located in Reykjavik, which serves as a primary hub for travelers visiting the island.

The Holiday Inn Express Experience

The Holiday Inn Express brand is a mid-scale option. It is designed for travelers who want reliable service and value. Guests can expect a complimentary breakfast buffet and high-speed Wi-Fi. These amenities help travelers manage the high cost of dining and connectivity in Iceland. The 90-room layout is efficient and aims for consistency. This is a practical choice for families and solo travelers who spend most of their budget on local excursions and tours.

Loyalty Strategy and Booking Tips

For IHG One Rewards members, this property is a new option for using points in a high-demand market. The program has specific benefits for travelers in the Nordics. For example, IHG has a 4th night free reward on award stays. This is a better value than the 5th night free model used by Hilton Honors or Marriott Bonvoy.

If you have a Chase co-branded credit card, you can transfer Chase Ultimate Rewards to IHG One Rewards at a 1:1 ratio. This makes it easy to build a balance for a stay in Reykjavik. Unlike Marriott, which caps point additions for free night certificates at 25,000 points, IHG allows unlimited point top-offs. This flexibility is useful in expensive cities where standard redemption rates are high. While Hyatt has a smaller footprint in the region, IHG has a larger network of properties. This makes it easier to find availability when traveling through Europe.

Your status tier is also a factor. Milestone Rewards at different spending thresholds can provide room upgrades. This is helpful in a region where luxury stays are expensive. Travelers can move from Club to Diamond Elite status to earn more benefits.

Seasonal Travel and Action Steps

Reykjavik hotel prices change with the seasons. Summer prices are high because of peak demand. Winter rates are lower, but you should monitor weather patterns for travel disruptions. Most visitors arrive via Keflavík International Airport (KEF) and should book lodging in advance to secure mid-scale rates.

Set a price alert for Reykjavik on a major booking platform to track rate changes. Check your IHG One Rewards status tier before you book to see if you qualify for any milestone benefits.

Learn more in our Guide to IHG One Rewards.