hotel August 12, 2026

Americans Prioritize Learning in New "Skillcation" Travel Trend

New survey data shows nearly 50% of Americans want to focus future trips on learning new skills.

Nearly 50% of Americans plan to prioritize learning and self-discovery during their future trips, according to new survey data from IHG. This trend, which travelers call “skillcations,” marks a departure from traditional leisure travel.

The Rise of the Skillcation

The shift toward skillcations aligns with the broader rise of slow travel and a demand for purpose-driven experiences. As remote work continues to change how people spend their time, many travelers seek to combine education with exploration. Instead of passive sightseeing, these travelers choose itineraries that include cooking classes, language immersion, or craft workshops.

“We see a clear shift toward travelers who want to return home with more than just photos; they want new capabilities,” said an IHG representative.

Maximizing Loyalty Points for Learning Trips

Longer, skill-based trips often require more frequent travel or extended stays. This is where loyalty programs provide significant value. For those who use points to fund these educational journeys, IHG One Rewards offers a competitive advantage over rivals like Marriott and Hilton.

One major benefit is the 4th night free reward on award stays. Both Marriott and Hilton typically require a five-night stay to receive a free night. This makes IHG a better option for travelers who want to stretch their points across more frequent, shorter learning intensives.

Additionally, IHG One Rewards allows unlimited point top-offs on Free Night Certificates. This differs from Marriott, which caps top-offs at 25,000 points. Travelers can use points from Chase Ultimate Rewards to supplement their balance, which helps when booking higher-end brands like Kimpton or InterContinental for specialized retreats.

How to Plan a Skill-Based Itinerary

To make a skillcation successful, travelers should balance intensity with rest. A useful tip is to schedule one intensive workshop every three days. This prevents burnout and allows time to process new information.

Travelers should vet destinations by looking for regions with established “micro-credential” hubs or local artisanal centers. For example, a traveler interested in culinary arts might look toward regions with high concentrations of cooking schools rather than general tourist hubs.

For those who prefer local immersion, Hotel Indigo or Vignette Collection properties often provide deeper connections to local culture and traditions.

Learn more in our Guide to IHG One Rewards.