Free Wall Street Journal Access Coming to Delta Flights
Delta SkyMiles members can soon unlock free Delta SkyMiles WSJ access on flights. Get details on the 24-hour trial and new in-flight video content.
Free Wall Street Journal Access Coming to Delta Flights
Delta Air Lines will provide SkyMiles members with access to The Wall Street Journal through its Delta Sync Wi-Fi and seatback entertainment systems starting July 1.
How to Access The Wall Street Journal In-Flight
Delta is expanding its digital content library this summer by bringing The Wall Street Journal to its in-flight ecosystem. This partnership provides travelers with news and business insights during their flights.
SkyMiles members can unlock a 24-hour trial of The Wall Street Journal when they log in to the Delta Sync Wi-Fi system. This access remains available after the plane lands. To use this benefit, passengers must be a logged-in SkyMiles member, at least 18 years old, and traveling on a flight equipped with Delta Sync Wi-Fi within the United States.
Beyond written articles, the partnership includes video journalism on the seatback entertainment systems of nearly 900 Delta aircraft. Travelers can watch several specific series, such as:
- Covet: A series that examines the production of luxury items and cult favorites.
- The Economics Of: A look at the businesses and brands that changed modern life.
- Pro Perfected: An exploration of engineering and design in everyday objects.
- The Job Interview: Interviews with cultural icons about their career paths.
“A significant portion of our customers are traveling for business or balancing busy professional lives — for them, staying informed is essential to their travel journey,” said Ranjan Goswami, Delta’s Chief Marketing and Product Officer.
Comparing Digital Strategies: Delta vs. United and American
This move is part of a strategy to turn Delta’s seatback screens into a hub for digital content. Delta has built the Delta Sync platform through partnerships that aim to keep passengers engaged during and after their flights.
This news follows previous announcements involving The New York Times and Paramount+, which also provide content through the Delta Sync ecosystem. By focusing on these premium brands, Delta differentiates its passenger experience from competitors like United Airlines (UA) and American Airlines (AA).
While United and American have improved in-flight Wi-Fi speeds and offer free messaging services, Delta focuses on a “content ecosystem” model. This strategy targets business travelers who fly between major hubs like Atlanta (ATL) or Los Angeles (LAX) and want to maintain a professional edge without using personal cellular data or separate subscriptions.
Nolly Evans, GM of WSJ Digital, explained that the partnership is built on the idea that travel should not mean losing a connection to the world. Evans stated that today’s travelers need real-time clarity to navigate a fast-moving environment.
The SkyMiles Loyalty Connection
This partnership reinforces the value of the SkyMiles program. As Delta moves toward a more digital-heavy experience, the requirement to be a logged-in SkyMiles member makes the program essential for accessing these premium perks.
SkyMiles members earn miles by flying on Delta or its SkyTeam alliance partners. Travelers often accumulate these miles by transferring American Express Membership Rewards at a 1:1 ratio. Because Delta uses dynamic award pricing, the number of miles required for a flight changes based on demand. However, a large collection of miles can offset the costs of premium experiences, such as enhanced connectivity and lounge access.
Unlike some competitors, Delta SkyMiles do not expire. This allows travelers to stockpile miles for long-haul international trips where in-flight digital tools are most useful. For Medallion status members—ranging from Silver to Diamond—the ability to use Delta Sync can make time spent in the cabin more efficient when traveling between business hubs.
How to Prepare for Your Flight
To ensure you can use these new features, follow these steps:
- Join SkyMiles: If you are not a member, sign up for a free SkyMiles account on the Delta website before your flight.
- Log In Early: Ensure you are logged into your SkyMiles account via the Delta Sync Wi-Fi portal as soon as you board.
- Check Aircraft Compatibility: Verify your flight uses Delta Sync Wi-Fi, as this benefit is not available on all older aircraft models.
- Download Content: Since the 24-hour trial continues after you land, use the window to catch up on news during your flight or once you reach your destination.
Final Thoughts for Travelers
This partnership provides a way for business travelers and news enthusiasts to stay informed without using personal data plans. The 24-hour trial provides access to premium journalism, though the requirement to be a SkyMiles member means casual travelers must join the program to use it.
Learn more in our Guide to Delta SkyMiles.