hotel May 6, 2026

Earn World of Hyatt Points at The Standard Brussels

You can now earn and redeem points at The Standard Brussels through World of Hyatt, adding a lifestyle option to the Hyatt loyalty ecosystem.

The Standard, Brussels joined the World of Hyatt loyalty program on May 6, 2026. Members can now earn and redeem points for stays at this Belgian property.

The hotel is in a central Brussels neighborhood. The property focuses on social spaces, dining, and nightlife. The location provides easy access to the city’s historic districts and transport hubs. This addition helps Hyatt target the lifestyle segment of the hotel market.

Quick Look: The Standard Brussels & World of Hyatt

Location: Brussels, Belgium
Loyalty Program: World of Hyatt
Hotel Brand: The Standard
Status: Open for point redemptions and elite benefits

Maximizing Your World of Hyatt Points

World of Hyatt points average about 1.7 cents each. This is higher than the Marriott Bonvoy average of 0.8 cents. Travelers can transfer Chase Ultimate Rewards to Hyatt at a 1:1 ratio, which increases the utility of those points for luxury stays.

Hyatt uses a Category 1-8 system to determine the points required for a stay. You must have the full amount of points for your specific room type. If you use certificates from credit card annual benefits or Brand Explorer promotions, ensure you meet the specific category requirements, such as Category 1-4 or 1-7. Hyatt does not offer a certificate top-off system. This is a key difference from IHG, which allows guests to use certificates to bridge a point deficit.

Competitive Context and Elite Benefits

This partnership moves Hyatt closer to Marriott’s W and Edition brands. This strategy targets travelers who prioritize design and social atmospheres over traditional business amenities. While Hyatt has a smaller footprint than Marriott or Hilton, its per-point value is often higher. Hyatt has approximately 1,200 properties, whereas Marriott has more than 8,000.

Globalist members may access suite upgrades, club access, or free parking at this location. The program also includes a Guest of Honor benefit, which allows elites to extend benefits to other guests. Specific availability for these perks depends on the property.

How to Book

Check the World of Hyatt website to see which category this property falls into. You can also check current point requirements and room availability there.